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Narratives are the collective name for text, word, image and sound. Both physical and digital. So narratives include everything that people say and make. Other words for narratives are stories, experiences and human expressions. But there have a few drawbacks.


Most people think of books, films, etc when they hear the work story. And experiences bring about images of satisfaction questionnaires. And the term human expressions is actually just as confusing as narratives. So we most often choose narratives.

People are smart. Their narratives contain insights, knowledge and signals that are useful for many purposes. StoryConnect helps organizations to work with narratives.

Working with narratives offers unique possibilities that you can not achieve with measuring, sensors, data and information processing, big data analyzes, statistical models and artificial intelligence:

Make hidden developments visible

discover things that remain invisible in traditional forms of research

Gain deep insights fast

by making people researchers of narrative

Spot trends early

 Weak signals detection through human observation networks


Take better decisions

by considering alternatives from multiple perspectives

Helping people learn

Let knowledge flow and develop a learning organization

Connect people

Bringing organizations together and developing cultures

Enlighting the oppressed

Inspire, train and give a voice to those who need it most

Prevent and solve conflicts

Look through other people’s eyes and learn to understand each other in difficult situations

Develop and inspire people

by reflection on daily events and learning from professional intervision

Modern organizations are increasingly placing responsibility for this kind of important business functions on the work floor or on the network around them. At the same time, the overview for management and management is decreasing.


StoryConnect develops narrative solutions with which organizations can let go and have a grip by working, improving and justifying with collective rough experiences of people.

When you ask people to share narratives …

you can immediately ask for its meaning,

and what other people’s narratives mean,

and to build insights together,

and ask what their meanings are,

and whether they see trends or connections in it,

and use these to design interventions,

and involve them in changing practice

and asking them to design next projects.


That is participatory work with narratives!

Learn more about narrativesDiscover the cPNI method